2020 | Lash Creative
Shin to Win
Role: Event planner
Producing strategy, campaign idea, content generation and social marketing to support the annual scratch card competition.
Client: Nongshim Australia
The Brief
Each year, we produce the creative campaign that supports Nongshim Australia's scratch card competition. This year presented an interesting challenge with the pandemic. There was a need for the brand to create a more emotional image and to be extra cautious in regards to public health orders.
My Role
Engaging in Workshop
Working with the team of designers, we analysed the market insights and current events in order to design a creative message that was emotionally relatable to the consumer. Careful planning of each event ensured that we were adhering to current public health orders.
Communicating with Influencers
Scouted suitable influencers and communicated to them for the briefing and content review.
Event planning
Organised the purchase of materials required for the set creations and managed the road trip itinerary for staff and influencers.
The Results
Increased the competition entry numbers by 82%