Current
Digital Marketing Specialist at
PALO IT
a global tech consultancy
As the first marketing specialist in the Australian office, I worked with the global marketing team to establish processes and build an online presence in the Australian market.
Managed company LinkedIn account with 53,500+ followers
Produced at least three posts per week, including photos, graphics and videos. Regularly monitored the performance of these posts, testing and optimizing content formats to maintain an impressive average engagement rate of 12%.
Co-ordinated PR coverage, content marketing and event speaking opportunities
Building a presence across the APAC region.
Designed a successful newsletter template used across 16 international offices
Resulting in streamlined communications and increased engagement with HubSpot contacts
April 2018 - December 2022
Digital Producer at
Lash Creative
a digital marketing agency
I am experienced in project management and leading production in a fast-paced environment.
Directed daily production of 10-20 digital assets
Achieved rapid turnaround of eDMs, digital banners and campaign pages through close communication with clients and internal teams
Managed a marketing campaign for Korea Tourism Organization Sydney, reaching an audience of 18,547 with 11,693 engaged.
Created marketing plan including eDMs, landing page, and social media paid ads. Managed the design, development and deployment of each.
Korea My Way
Role: Account manager
Client: Korea Tourism Organization Sydney
Increased competition entries by 82% through social media campaigns and brand activations
Actively participated in researching, ideating and copywriting with the design team. Communicated with influencers for briefing and quality control. Event planning of the influencer road trip and set designs.
Shin to Win 2020
Role: Event planner
Client: Nongshim Australia
Graphic design
Internship, Volunteer
I love the opportunity to get hands-on and be creative, utilising my skills in the Adobe suite.
